I'm mixed on the fad idea. From here next one to three years is...

I'm mixed on the fad idea.
From here next one to three years is about as long term as I'd look for the yowie line to be exciting.

After we've had a year or two fully rolled out and rocking socks I would expect a peak and then fade back to something more modest.

Right now though is a strong buy with uptrend and good sentiment from market and consumer.

Oddly enough I really rate the spacepop girls and angry birds anns as they're evidence of management doing stuff and establishing a presence as a confectionery partner ready to take up a contract and ride a high profile fad or promotion in it's prime.