I think some posters are missing the point about unpaid for videos having real value.
Can I ask a rhetorical question? Whats the difference between Google circles (Google plus) and Facebook? One has a lot going on and the other...
It is going to be the same for a social media type video advertising company. Its going to need to look like a happening place if they want people to use it. I checked out BIG and found some businesses near me have already had videos made. As a customer what sort of impression would I have of the platform if there were no businesses around me with videos on the platform? What would I think about the brand? What about if they approached me to make a video for my business - the first thing I am going to do is look and see if anyone in my area even uses the platform.... this is where an inventory of videos has intrinsic value to the platform not just monetary value from paying customers.
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