fyi - afr article - qucikflix mention

"Power-envy is much alive in the tech space, and this means the biggest threat to promising innovators is often not the 500kg rival charging towards them, but the gorilla they picked as a strategic partner.

US-based video streaming company Netflix found that out not too long ago when the movie houses and content providers it once called friends moved to castrate the Netflix business model by going direct to consumers. Local wannabe Quickflix is facing a similar challenge, which is one reason why its share price went into a 60 per cent free fall in the past five months.

The question now is whether lottery buying website Jumbo Interactive will be the next Quickflix. Like the video streaming industry, Jumbo depends on some very large partners – the state lottery agencies – to keep going."




http://afr.com/p/technology/partners_want_piece_of_jumbo_lottery_6xgVoQlaPmE29aUBwKR9wL