The Woolworths as a major share holder is actually more like a...

The Woolworths as a major share holder is actually more like a double edge sword. As Moreforme pointed out, it helps with the distribution channels, especially the early stage of the company. The down side is that the bottle shops owned by Coles, like Liquorland and Vintage Cellars, may not carry its products. I just visited a local Vintage Cellars, none of GRB's products could be found there.

Furthermore, as Woolworths is also a major customer, and a major distributor, it can't be ruled out that GRB will be squeezed by Woolies, just like all the other suppliers to Woolies.

I still think GRB is an interesting idea, but probably not as good as the little creature's brewer.

DYOR.