The comment below would imply to me they were not live in the market until test and learn was fully completed. To bill customers while you are still testing could be disastrous as you can damage brand name, turn customers away and make costly mistakes. Could be good to contact company for clarification on this point though.
'Two products are now live in market, acquiring customers and generating revenue. A
third product will be launched imminently.'
Game changer, page-17
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