'Reach' is a term used in traditional media and refers to a person who has viewed/listened to a TV or radio program. It is NOT someone who, had they turned the TV/Radio on, could potentially have been a viewer/listener had they stumbled by the certain program or channel.
In online media the measurement is called a 'unique user' and again refers to someone who has viewed content on a site. Again not someone who, because they owned a computer, smart TV, smart phone or tablet, could potentially have been part of the online audience of the content creators site IF they opened the page.
It is ridiculous for any media company to talk about potential audience. Any and every site on the internet has the potential for anyone with internet access to be "potential audience". However, not one advertising agency on this planet would be silly enough to allocate client budget to 'potential'. It is proven unique audience that agencies buy, not fairytale figures.
GCN Price at posting:
1.2¢ Sentiment: Sell Disclosure: Not Held
