Names don't usually come till after a registration trial and FDA...

Names don't usually come till after a registration trial and FDA approval,unless of course your trying to hood wink the market that at your further along than you are

• Company name: A shorthand version of the chemical name, referred to as a code name (such as RU 486) is developed for easy reference among researchers. A company that is developing a new drug will use a company code to identify it within the company. The company code name for a drug is used prior to designation of a generic name.
• Generic & Brand names: When a drug is approved by the FDA, it is given a Generic (official) name and a Brand (proprietary or trademark or trade) name. For example, Dilantin is a drug that is used to prevent seizures. Dilantin is the brand name for this drug and phenytoin is the generic name. Both names are describing the exact same drug. The generic name is assigned, in the United States, by an official body—the United States Adopted Names (USAN) Council. The brand name is developed by the company requesting approval for the drug, and identifies it as the exclusive property of that company.