Gem of a stock, page-13

Hasa, with all due respect, I think you are wrong.
How would terrorism or flu pandemics see this stock plummet?
People will still want to have a thrill. You seem to imply nearly all revenue comes from overseas, preseumebly holiday makers..
It is not high risk, it is low risk. In fact, when markets have fallen, skb has either rallied or held steady. The SP behaves more like alcohol stocks. ie....something to give a sense of 'escapism' in a time of need. There will always be an element of the population whose 'escape' is doing thrill seeking things like jumping out of a plane. It is not just some sort of novelty thing for tourists!