Yes Tiffany & Co needs to update their image - out with diamonds and in with coloured stones like rubies. This hasn’t been possible until now because of a lack of supply of ethical rubies in the market.
Let us not forget that all the big jewellers have the same problem. Imagine what might happen if a bidding war breaks out between them for exclusive access to MUS stones.
MUS Price at posting:
5.6¢ Sentiment: Buy Disclosure: Held