The underlying analytics are actually irrelevant. The video...

The underlying analytics are actually irrelevant.

The video maket outside the USA is in its infancy and is essentially non existant.

In the USA the video ad model is as follow

1. For live/linear the majority of ad breaks during and after the program airing (3 day window) are owned by the content owner or provider . These ad breaks are in the vicinity of 95%. Content consumed after 3 days , for catch up are as an example are 50% to the content provider and 50% the network provider.

2. For AVOD content the revenue share is in the vicinity of 85/15 . 85% goes to the content provider

3. Analytics are actually becoming a very topic due to privacy reasons. Under European law private data collection is being challenged . Taincrow provided a very good summary of this proposed legistation

4. Multiple operators are looking to examine rules based analytics- this is simply based on metadata and provides a similar experience to what Netflix uses for recommendations

The video market is regulated globally be Nielson and I would suggest you speak with nielson.com


FYI and DYOR