One gets the feeling Holla would go to Bali and think he was...

One gets the feeling Holla would go to Bali and think he was getting a bargain exchanging cash at the alleyway dealers who somehow give a better rate than official exchanges.

The trick to thinking that is not actually counting your money after you've been swindled.

The maths here is really simple. Let's presume, and try to keep a straight face, that Norwood was actually worth it's market cap and you could sell your shares at 4.8c. The sale of all those shares would net $23m.

But Norwood have accumulated losses of $36m. So somewhere along the line $13m has been set on fire. And that is an overly generous calculation given the CEOs long and distinguished history over 60 years of never having run a company that has made a profit, owning no product that a target telco has been prepared to buy for five years and having created half a dozen products that no one has ever wanted at all.

Paper profits... How many pints do they buy at the pub?