Happy new year, old lady. Let's hope this year brings good...

Happy new year, old lady. Let's hope this year brings good fortune for us!

Listen, consistently generating good publicity isn't always about moving the SP. It rarely is, but it is still something Sayona must do on a regular basis. Just by being a mining corporation, Sayona is instantly endowed with a bad image in the public's mind, period. All mining companies are, thanks to Hollywood. And this isn't even taking into account indigenous protests or environmentalists being up in arms about land desecration, all of which are enthusiastically covered by journalists eager to generate clickbaits.

Is it unfair? Of course, but it is what it is, and Sayona must consistently churn out good PR, whether it's environmental stewardship or financial assistance or endowment to indigenous causes, to counter this.