Not thrilled but this was always going to be about the 2018 half...

Not thrilled but this was always going to be about the 2018 half yearly and yearly. If it still looks like crap after that I'll consider taking my 60% loss which I've been holding for however many years now.

It's not every day you get a product that has first mover advantage with political tailwinds and a potential monopoly. Poor/inexperienced management may hamper progress but as a management consultant I've worked with plenty of companies that have poor/inexperienced management. They made it through eventually and unless there's a significant change to the underlying drivers (e.g. legislation no longer supports the product, product is proven to be ineffective, bigger competitor creates their own product) then I remain confident in the (very) long-term future.