I believe that trying to compare Alexium with a bunch of...

I believe that trying to compare Alexium with a bunch of chemical industry heavyweights is misleading and cuts across the already stated strategy and market positioning of Alexium as a niche market player. They have already pointed out that the FR, or PCM for that matter, business is not a major market space and that it is mostly inconsequental for the heavyweights and at best appears as a tacked on catalogue item.

They have also pointed out that existing FR treatments are either in the toxic category or if not often have complex and multipass application processes which Alexium have specifically targeted with their much simpler one pass application process. That is what Alexium (and its products) is all about and it explains why many have invested in it believing that they have a strategically sound investment. It hasn't been plain sailing after all Alexium was created originally to exploit a new surface treatment technology which turned out to be a fizzer and with the support of some technical wizards reinvented themselves.

The last couple of years have been challenging as the company needed to realign the business both in the market place and within the management structure whilst keeping thier heads above water financially and it has been a juggling act but to suggest that it is a financial basket case is also misleading, finances are tight but should ease going forward. Go look at some of the balance sheets of the much vaunted Lithium companies some of which were doing something else or didn't even exist a couple of years ago.

It has been tempting to jump ship and many have, it has been a testing time and in this business always tinged with doubt and this has been a rough ride. One can't always see under the covers and can be easily misled, only time will tell.