General discussion, page-638

How much of a competitor 37.5 is in the PCM area and whether it's an inferior product or not (and perhaps partly why AJX is producing comparative performance analysis in this area) , but an interesting read - particularly when it's being used by the likes of Adias and RipCurl , the miltary ! (gulp and bedding) and others and the impact AJX could have on securing deals with similar companies

37.5® Technology Announces Milestone Year for Bedding and Sleep Systems; Declares an End to Sleepless, Too-Hot or Too-Cold Nights

Company beds down homeware proposition, developing thermoregulation sleep systems with Buffy, Pottery Barn, Williams Sonoma Home, NuSleep, Sheex, Art Van and SleepNumber, among others

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BOULDER, Colo., March 8, 2018 /PRNewswire/ -- Performance enhancing materials technology company, Cocona Inc., announces a series of milestone contracts with well-known sleep and bedding brands using 37.5^® Technology. Contracts include millennial favorite, Buffy comforter, established homeware fashion leader, Pottery Barn, and sleep system specialist, SleepNumber, represent year on year growth of 80% and significant reach into the home textiles sector.

Bedding with 37.5 Technology increases the amount of time spent in the comfort zone for a deeper, more restful sleep.
Already relied on by the most demanding of outdoor apparel brands such as Carhartt, Adidas, Bauer, Rossignol, and RipCurl and fashion leaders, Kenneth Cole and Tommy Bahama, 37.5^® Technology now brings its innovative thermoregulation fabrics to bedding. Delivering the same benefits as its high-performance clothing—moisture management, next-to-skin comfort and microclimate regulation—37.5^® technology delivers the perfect night sleep by keeping humidity and temperature at optimum comfort levels.
Leo Wang, Buffy's founder and CEO, explains the decision to work with 37.5^® Technology, "We condensed over 25 years of experience of making comforters into one product and it had to be as close to sleeping in a cloud as possible. By infusing the comforter with 37.5 technology at a microscopic level, we were able to eliminate humidity from under the covers, ensuring an end to sleepless nights spent trying to stay at the perfect temperature. The approach saw returns of fewer than .5% on all comforters sold."
Developed for high-performance athletic and sportswear, 37.5^® Technology has been shown by Inside Climate in Munich and the Swiss Federal Laboratories for Materials Science and Technology (EMPA) to significantly reduce the humidity within a bedding microclimate. It works by infusing fabric and fill with natural activated minerals which continuously adjust to ensure personal comfort. The advanced climate control of 37.5^® technology performs far beyond traditional wicking by managing moisture to maintain ideal microclimate under your bedding all through the night.
37.5^® founder and CTO, Dr. Greg Haggquist explains, "Room temperature and humidity play a role but it's actually the personal microclimate created in your bedding that determines comfort, and if you share a bed, that microclimate might be quite different to that of your partner, exacerbating the problem."
"Effective management of both heat and moisture is essential to good sleep, and bedding materials have a great impact on the human body's ability to stay in balance—especially when that balance is slightly different from the person next to you," added Haggquist.
Bedding made with 37.5^® Technology actively removes excess heat and moisture vapor on-demand to maintain an optimum comfort zone, allowing individuals to enjoy deeper, longer periods of sleep. In third-party field testing with the 37.5^® sleep system, subjects spent twice the time in the comfort zone than the identical bedding without 37.5^®technology. Additionally, bedding made with 37.5^® Technology dries faster than other bedding, drastically reducing energy used in the laundering process and, rather than washing out, the active particles are permanent and, are refreshed each time they are laundered.
Haggquist concludes, "There is no longer any need for sleepers to be woken up by shivers or sweats. By using a 37.5 Technology sleep system from any of our brand partners, sleepers can ensure their personalized climate above their skin will be warmed when they are cold and cooled when they are warm no matter the season."
About 37.5^® Technology

37.5^® Technology materials are used in outdoor gear, sports apparel, designer clothing, workwear, police and military uniforms, footwear and sleep systems designed to manage and maintain our optimal core temperature. It was created by Cocona Inc., a world leader in the development, commercialization and marketing of active particle technologies. The company is headquartered in Boulder, Colorado.