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• Twitter to allow cannabis companies to advertise in US states where it’s legal
• Elixnol comes out on top with CannaCare Health arbitration awarded in their favour
• Avecho expands CBD soft-gel capsule trials with the Lambert Initiative

Twitter has become the first social media platform to give cannabis advertising the all-clear in US states where weed is legal.

The company said it will permit cannabis companies to advertise (as long as they have the right licence) but they only target jurisdictions where they are licensed to operate.

But targeting people under 21 years will be a no-no.

“This change speaks to the growing acceptance of cannabis as a mainstream wellness category, and we are hopeful it will serve as a catalyst for other social media platforms to follow suit,” Curaleaf EVP Kate Lynch told Reuters.

Twitter previously only allowed advertising for hemp-derived CBD topical products while other platforms like Facebook, Insta and TikTok don’t allow any weed ads since it’s still illegal at the federal level in the US.

Weed Week: Musk gives the go-ahead for cannabis advertising on Twitter in the US - * or St0ckh3ad