General Discussion, page-1112

Let’s wait and see if they can turn around the declining revenue from the existing Mobile subscription business. The changes and expansion listed below (in the last quarterly) might just start to show a positive uptick in revenue over the next couple of quarters.


Mobile Subscription Division

The Mobile Subscription division continued to expand into new territories and added AI History to its suite of products. Al History, an edutainment product based on the Digital Human technology, offers users an interactive conversation-like platform to learn history with famous historical figures. AI History creates an additional revenue stream for UNITH, complementing Bedtime Stories and AstroVIP into the Company's existing range of Mobile Subscription products.

Over the quarter, UNITH secured further mobile network approvals to distribute its AI mobile subscription-based products in Kenya, Kazakhstan and Afghanistan, increasing the number of territories with access to the conversational AI applications to 13. Expanding activities into these new markets is a continuation of the Company's diversification strategy of entering new and unsaturated markets.

As a result of the successful product launch in the recently announced territories, the Company has recorded 20 times more signups for its AI-based mobile subscription products on a quarter-to-quarter basis.

In April, UNITH began a process to move all user acquisition activity for the Mobile Subscription division in-house. This is a major development for UNITH, as this is expected to reduce the customer acquisition costs, rather than going to third parties, and drives revenue growth in this part of the business.