Idan might be a valuable tech head that we need at the helm, but he doesn’t have a good understanding of marketing. In fact, it’s poor. The company isn’t good at marketing itself.
Basic stuff like:
- our last Instagram post was two months ago. For a company projecting themselves as digitally savvy this isn’t good enough.
- Our website was refreshed over 18 months ago and has barely been touched since. Again, another poor reflection of the image we are trying to portray.
- Until recently, they had no local PR strategy. In fact I had to introduce Idan to a local company to get this going. Enter Forbes, AFR etc which hopefully continues.
Im frustrated as hell as the foundation of this company and their tech is very cool. We are just very bad at marketing ourselves.
General Discussion, page-2651
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