Yeah. The irony of the falling share price is that if we were...

Yeah. The irony of the falling share price is that if we were selling ourselves to investors better we'd have more money from those options to build a better product. The falling share price can risk becoming a negative feedback loop, making it harder to raise capital in future and therefore build the product, which makes it harder again to raise capital, etc.

i don't want to come across as too negative because this company still has massive potential. Our shareholding in Alflorithmic alone could get us out of this rut given enough time. But I think SDJ is right that perhaps we need a CEO more focused on selling us as a company, and have Idan take a COO role that can focus on the product build.