Below is a link to great article about the application of...

Below is a link to great article about the application of digital humans in the e-commerce industry.

There is an increasing reliance on chatbots for their customer service. This is likely to increase further in the current inflationary environment, as businesses seek to cut costs by laying off employees.

However people are generally not responsive to text-based chatbots, which results in losing customers to competitors.

The research suggests the way we respond to digital humans is similar to real human interactions. The extent to which our interactions with digital humans simulates an interaction with a real human is dependant on how lifelike the digital human is.

The market here is massive, we just need to get the tech right.

https://www.retailcustomerexperience.com/blogs/ai-powered-digital-avatars-the-next-frontier-for-retail-cx/