Three-quarters of B2B clients prefer skipping a time-consuming...

Three-quarters of B2B clients prefer skipping a time-consuming meeting with a sales rep to order supplies, schedule maintenance or discuss product comparisons -- all tasks easily handled by AI avatars, according to Gartner research.

"Part of the drivers around digital humans is not necessarily the technology," said Marty Resnick, an emerging technology expert at the analyst firm. "It's hearing that people want a rep-free experience."

As a result, the analyst firm predicts the percentage of B2B buyers interacting with a digital human during the purchasing process will rise from less than 5% this year to 50% by 2028.

https://www.techtarget.com/searchenterpriseai/feature/Experts-AI-digital-humans-come-with-benefits-and-risks