I would say the Big Guns will want to see black and white...

I would say the Big Guns will want to see black and white numbers. I suspect the September quarter will be too early given we only just launched, and the December quarter is not released until mid to late January. That's when we really should see something.
That's before Feb-25!!
But, there's no reason Unith couldn't update the market with other black and white numbers before then. Number of registered users, or number of paid subscribers could cause a bit of interest.
Of course an announcement of a significant signup could drop anytime, and that could be all that is required for this to take off.