I don't agree with this somewhat. This is capitalism, they won't want a premium, they want it as cheap as possible.
Remember, they are putting this stuff into products that they are selling against their competition. Consumers want the best price.
I'd like to think that 'green' is important too, but money talks more than anything at the end of the day, despite the smoke and mirrors they would otherwise have you believe. We do hear a lot of bluster about the European Union requiring ethical providence in supply though, but I'm not sure if it's much more than bluster.
In order of Renascor's customers priorities:
1. Money/cost
2. Supply chain security
3. Green/ESG
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