Tesla sales down, but BEV sales up overall. Other brands are now very competitive with Tesla:

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Tesla sales crash in Europe, UK. We can only wonder why

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Somewhat stale range of Muskmobiles, competition from China, Elon being Elon, or all of the above?

Brandon Vigliarolo

Thu 6 Feb 2025 // 07:19 UTC

Registration of new Tesla cars slumped across Europe in January, as Chinese electric-vehicle makers racked up enormous growth.

Germany's Kraftfahrt-Bundesamt vehicle authority reported Wednesday that sales of Musk's EV brand dropped by nearly 60 percent in January compared to the same period last year. The French automotive industry recorded a 63 percent year-over-year decline in registrations last month. The UK fared slightly better, though registrations still dipped by nearly eight percent in January, according to the Society of Motor Manufacturers and Traders logging.

Numbers are similar across Europe, trade publication Electrek noted Tesla registrations in the Netherlands, Sweden, Denmark, and Norway fell more than 40 percent, while Spain saw the steepest decline of 75 percent.

Despite Tesla's decline in the UK, France, and Germany, sales of battery electric vehicles (BEVs) are up in those countries. The UK reported a 41 percent YoY increase in BEV registrations in January 2025, and Germany, despite an overall decline in automotive sales, saw a 53.5 percent increase in BEV purchases. The French automotive market, meanwhile, saw a sizable decline in sales overall, but BEV purchases as a share of total automotive sales increased YoY in January.