Does anyone know if there are any plans laid out on how the products will be pushed down the sales channel from manufacturer to wholesaler to retail stores and other channels (sales reps, hospitals, doctors) etc?
For example:
Independant retail pharmacy stores (direct from manufacturer):
- Store managers or owners generally are reluctant to take up new products (usually 1-2 units to test for sales volume) due to cash flow limitations and uncertainty in sales. Especially if the product is in the $300 range and public usually would only pay for that if instore staff can justify the value in selling that in comparison in whats there (the usual $80 BP machine)
- Credit returns, discounts for bulk buys usually helps on store level to increase unit orders
- Sales repps doing merchandising with promotions shelves etc.
Larger chain stores (better) - direct from manufacturer
- Larger orders = larger discounts
- Stock allocation to individual through turnover orders
Continued orders at retail stores level from wholesaler:
- Discounts set up for unit buys at wholesaler for retail stores for continued orders
.
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