General, page-1114

Wednesday, August 19, 2020

Soft-Tex Announces Las Vegas Market Product Lineup and Virtual Presentation Options


Soft-Tex International is excited to announce its plans for a virtual market experience in light of COVID-19
and new products.Virtual Market ExperienceSoft-Tex is producing a virtual market experience showcasing
new products and innovation. The video will launch as a YouTube premier with information forthcoming.
The Furniture & International Division will also be hosting virtual meetings and line reviews with customers.
For a virtual appointment, please register at https://soft-tex.com/market-appt/ or contact Vice President for
Furniture and International Sales, John Timmerman at jtimmerman(at)soft-tex.com



Active Chill Powered By REACTEX Products Available Now
Soft-Tex is pleased to announce the availability of Active Chill Powered by REACTEX branded pillows and
personal cooling pads. The Active Chill collection features the pinnacle level of REACTEX technology providing
sustained, all night cooling and are filled and finished in Soft-Tex’s Waterford, New York plant. Pillows are
available in Jumbo and King sizes with MSRP of $169.99 on the Jumbo and $199.99 on the King.
The Active Chill Micro-Climate Cooling Pad is a new product category designed to provide superior cooling
for the individual sleeper without changing the feel of your mattress or your partner’s climate.
The Micro-Climate pad MSRPs for $149.99. A new introduction for this market is the Active Chill Ultimate Bolster
Pillow which is a 12” diameter x 36” long cylindrical bolster pillow featuring superior cooling.


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