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Sleep Retailer eNews | August 27, 2020

The Summer Las Vegas Market is right around the corner—and regardless of whether or not you will be attending the event in person, there are plenty of opportunities for you to connect with bedding brands both in-person and virtually.

To help streamline your market planning, we’ve collected the most up-to-date information from across the bedding industry. Which showrooms will be open? What should you know to prepare for your in-person meeting? Which companies are offering virtual meeting alternatives?

Which bedding brands will be at the Las Vegas Market?

Which bedding brands will NOT be at the Las Vegas Market?

Serta Simmons Bedding is making a big splash with its market alternative. The company will be hosting a three-day
virtual trade show of its own at the end of September. The event, which is called “2020: Leading The Way,” will be hosted by celebrity chef G. Garvin. This all-digital event will offer retailers insights on mattress category business solutions, interactive
product experiences and opportunities to win exciting prizes. Retailers will also gain access to SSB’s detailed product launch content library, which includes: showroom walk throughs to introduce new products, 360 product lineup virtual tours with
model-level specifics and feature, benefit and demonstration reviews. The virtual trade show will take place from
September 23-25. Retailers can register here: https://cvent.me/eb570P



Soft-Tex is unveiling a comprehensive virtual market experience, including video demonstrations of new products along with scheduled Zoom meetings and line reviews with the company’s executive team. To schedule a virtual meeting, visit soft-tex.com/market-appt or contact John Timmerman at [email protected].


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