News provided bySerta Simmons Bedding, LLCApr 19, 2021, 09:00 ET...

News provided bySerta Simmons Bedding, LLCApr 19, 2021, 09:00 ET

ATLANTA, April 19, 2021 /PRNewswire/ -- Simmons, the mattress brand made for both living and sleeping, is partnering with digital creators Charli and Dixie D'Amelio to launch a co-designed, must-have mattress. The Charli & Dixie x Simmons bed, available today, was created with their fans in mind. To celebrate the collaboration, Charli and Dixie will go head to head in a family-friendly showdown to turn two fans' boring bedrooms into stunning creative studios in the Simmons Dream Room contest.

About Serta Simmons Bedding LLCSerta Simmons Bedding, LLC is one of the largest manufacturers, marketers and suppliers of mattresses in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

https://www.prnewswire.com/news-releases/simmons-teams-up-with-social-media-stars-charli-and-dixie-damelio-to-launch-custom-designed-special-edition-mattress-301271433.html


Another PR for Serta Simmons Bedding

ByIlyse Liffreing.Published on April 19, 2021

The 150-year-old mattress brand bolsters its Gen Z outreach by collaborating with two of TikTok's brightest stars

The 150-year-old mattress brand is partnering with TikTok superstar sisters Charli D’Amelio and Dixie D’Amelio, two of the top creators on the platform, to launch a line of products to connect with the Gen Z audience and first-time mattress buyers. It’s the Serta-owned brand’s largest influencer-driven partnership to-date. A TikTok hashtag contest and social ad campaign features Charli D’Amelio, 16, who has a following of 113 million; and Dixie D’Amelio, 19, who has 51 million followers.

The “Charli & Dixie x Simmons” product line launches today, starting with a D’Amelio co-designed mattress with a “Simmons Cerulean” cover featuring a white crossover pattern. The mattress is selling online at Simmons, Walmart, Target and Mattress Firm, at $499 for a twin, $549 for a full, $599 for a queen and $699 for a king.

https://adage.com/article/media/damelio-sisters-next-tiktok-brand-act-deal-mattress-brand-simmons-product-line-and-huge-social-media/2329236