General, page-26

also posted 8 January 2019

Serta touts range of comfort options in new lines

Serta is introducing a new collection of Serta Perfect Sleeper mattresses designed to deliver demonstrable pressure-relief with an upgraded support system. That line is positioned as offering “comfort without compromise,” Crawley said.New features include the HyperTouch Comfort System for improved pressure point relief built into the mattress surface, an upgraded edge-to-edge support system that extends individually wrapped coils to the edge of the bed for more support and durability, and advanced temperature management from engineered fabric designed to work with the body’s natural cooling system, officials said.The collection has suggested retail prices from $499 to $1,099 for queen mattresses, and includes innerspring, hybrid and memory foam models

The company is also making changes to its iComfort brand, touted as offering “Comfort Reimagined,” bringing a strong cooling story to every model in the line, officials said.

Serta will also showcase its collection of matching iComfort pillows featuring TempActiv technology. The three models have suggested retails ranging from $79 to $129

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