@PhantomGWW I noticed this article quote and thought of the Las Vegas Market where Serta is
aiming to get a jump on its competition, Serta is introducing a new iComfort line this fall.
"In a weird way, it’s a good thing for Serta/Simmons Bedding as well. This will force SSB to get more aggressive
with their product offerings adding more value to what they are doing for the retailer. Get ready guys because
your phone is about to start ringing if it hasn’t already. From what I’m being told by SSB insiders,
their CEO Dave Swift is hard at work on a strategy that is going to drive them forward."
https://mquinn.com/2019/06/the-upside-of-the-tempur-sealy-mattress-firm-reunion/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mquinn+%28Q%27s+Views%29
