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posted 7 January 2020 on Yahoo Finance

Groundbreaking Collaboration Unlocks Research and Development in Mattress

SectorSleepScore Labs, the company behind the world’s most comprehensive suite of data-backed sleep solutions,
today announced its partnership with Serta Simmons Bedding (SSB), the world’s leading bedding company providing
great sleep experiences. The two companies, which are committed to positively impacting the way the world sleeps,
partnered on a first-of-its-kind sleep study, exploring the effects of sleeping on the iComfort by Serta® CF4000 mattress
and its ability to create comfortable and restful sleep.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200106005719/en/

SleepScore Labs and SSB partnered to put consumers at the center of mattress research and development.
Leveraging SleepScore technology powered by ResMed, the SleepScore Labs study provided SSB with objective
and self-reported sleep data on how these materials impacted sleepers throughout the night – a key component
of consumer-focused innovation. Based on self-reported data, 80% of study participants felt sleeping on the iComfort
mattress improved their overall sleep. Participants also reported falling asleep faster and achieving better sleep
throughout the night without waking up compared to their original foam mattress. Factors such as feeling cool
when getting into bed contributed to the iComfort’s high scores.