Serta successfully introduced snowflake icons on its iComfort memory foam line, which launched last fall. And the company reports that those icons are helping drive sales.
More than 60% of consumers chose an iComfort bed over a leading competitor when snowflake icons were added to the front of the bed
Lol, who would have thought?
Snowflakes are driving sales…
Serta successfully introduced snowflake icons on its iComfort...
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