@MiTiBennett
It is not a question of priorities. It is the basic principle that management should align the benefits that they receive with those of shareholders. They certainly should not be enjoying bonuses that are many times their salaries while the long term return of a company is less than the average total return of the market.
Your assertion that the share price is dependent on day traders is absurd, DRO is neither big or liquid enough to have day traders.
The targets are not ambitious at all. The company has been quoting that expects revenue of $300-$500 M during the life of these options, but the trigger point for receiving the options is $200 M in revenue, or half the midpoint of their own forecast. It appears that they have deliberately set the hurdle low so that the ZEPOs are guaranteed to vest, even if their performance does not meet their own expectations. That is exactly what they did with the last lot, which vested years before they were due to expire.
There is also no problem setting the benchmark against the share price. Ramping tends to be neither very effective or long term in duration. DRO reports financial numbers (4C) every quarter which will soon bring in a bit of reality. It is also often a negative for the share price as it leads to distrust. DRO has experienced this already.
There is also a huge issue over the size of the options package. Management rewarded themselves 4% of the company last year, even before it has reported a profit. Here is another 4% now. Shareholders are handing over an awful lot of money to management before they have even reported a profit. DRO has been going for ten years. It is really about time for it to start making some money and taking that long to reach profitability does not align with the massive bonuses they are handing to themselves.
There is a further problem for shareholders and that is that investors like myself are walking away, which has an impact on share price. They are walking away because despite having a brilliant model the company is being made uninvestable by management greed.
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