It will react differently because this is no longer a one off....

It will react differently because this is no longer a one off. There is a pattern of shareholder abuse by management which the market is becoming increasingly aware of (see the comments here).

Since the last time DRO pulled this stunt we have seen in the last year:

1) A massive unnecessary capital raising diluting the stock by more than 15% more than it should have
2) Oleg walk off with the result of the last tranche (they were five years and the shares were handed it out in less than 2). At current prices this little short term bonus cost shareholders more than 3 times Oleg's annual salary.
3) This time Oleg has decided to hand himself 50% more shares (why wouldn't he up the number - he got away with it last time) and using a Black-Scholes pricing model receives ten years of annual salary in one hit. Oleg's salary is lunch money compared to what he is stripping out through free shares.

If people can't see he is rorting the company and diluting shareholder value by now, they are blind. If they react the same way as last time and let this through they are fools. If they don't downgrade DROs long term value because on these repeated rorts they are even bigger fools. However, they certainly aren't fools. It is obvious that DRO's share price has been smashed down already compared to where it would have been if it had reasonable capital management practices. It's sales have increased 4 times this year. But look at it's share price. Have you quadrupled your money on DRO this year?