Generation WEB 3.0 Bookmaker Platform, page-35

BET's Biggest Failure, Rapid Expansion.It needs to be discussed that the issues with BET is that they never spent the time to focus on customer retention and refining their already to market products. Instead they only shipped out half finished products that where years behind the well polished vision they sold to their customers, new ventures in different markets instead of refining what was already there and neglecting the very few products that actually drove their base revenue such as DynamicOdds and GBS, deciding to pursue the Global Tote venture further was truly one of their greater downfalls. Spending resources on a rebrand that essentially replicated the same logo 3 times, looking eerily similar to a BMW M Sport logo. Regardless of what they paid for that, it was way to much This is also typical throughout the companies history, with the terrible tournaments business model back in the TopBetta days. Wasting 6 figures a month on acquisition, whilst offering a sub tier bookmaking service to their existing customer base.