Steve Irwin, was managed by a very good promotional american woman (wife) that had much experience in television documentaries on animals, and they have made heaps of money along the way, useing this strategy , and gimmics (crikey) sounds like Paul Hogan was copied for his catchcry, (Crocodile) shrimp on the barbie, in american televison promotional adds, and Steve Irwin just followed on, because he used to bepart of an ordinary father and son act that used to bring their reptiles and snakes down to the Carrara Gold Coast markets, for people to pay to look at.......now they are organising a fund for this family to makeeven more millions out of his death.
