The cost of the device is dependent on a ton of business factors on top of the COGS value. The companies won't provide a list price to a customer. The company will gauge the customer and set price based on factors including location, order potential, potential consumable sales as so forth. There is also the overall cost of ownership to be added in for things like service contracts, SW upgrades, consumable contracts and training services so the true relative price is hard to guess for any given customer.
The leasing model NAN is running for some customers will incorporate the above and add a premium for the capital investment.
On a pure COGS basis the machines will not differ too greatly I suspect from what I have seen of theses devices. I used to price instruments like this in development and unless they had some special off-the-shelf equipment they were relatively similar for the application and size category. The FOB price markup from contract manufacturers was the main jump in cost to the company on the instrument side. Markup for contract manufacture in the medical space is typically 3 times the COGS. This covers labour, quality costs, inventory cost and CM profit margin.
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