Not sure if it answers your question (or raises more?), but...

Not sure if it answers your question (or raises more?), but interesting article from earlier this year:
https://www.copyright link/street-talk/news-corp-eyes-slice-of-australian-sports-betting-market-20210215-p572i9

News Corp eyes slice of Australian sports betting market

As British bookmaker Entain Group and Apollo Global Management try to turn Australia’s bookmaking industry on its head, it is worth keeping an eye on the Murdochs and News Corp.

Fresh from launching hugely lucrative US-based sports bookmaker FOX Bet in conjunction with Canada’s The Stars Group, and years after setting up Sky Bet and SunBets in the UK, it is understood the Murdochs are considering ways to capture a share of Australia’s wagering market. Fancy a punt? Fresh from make a smart investment in US sports bookmaker FOX Bet, Rupert and Lachlan Murdoch’s team have turned their attention to Australia’s wagering market.

Their focus is understood to be on sports betting, in particular, and it is thinking about ways it could use its dominant sports broadcasting and media position to give it a leg up into the wagering world.

And similar to offshore, the Murdochs are keen to do it with a partner that knows the ins and outs of Australia’s wagering market, to reduce the risk, just as it has done offshore.

Sources said News Corp, whose board is headed by co-executive chairmen Rupert and Lachlan Murdoch, had gone to Australian sports betting industry types, seeking expressions of interest in exploring a formal partnership and launch of a new business.

It is understood News Corp HQ received the expressions of interest late last year and is mulling its options. It’s expected to investigate taking the plans further later this year.

While it sounds like a potential logical sideways step for News Corp in Australia, and indicative of its moves offshore, its timing is now hugely interesting.

The biggest player in the country’s $4.7 billion a year horse and sports betting market, Tabcorp, is in play thanks to indicative bids by Ladbrokes owner Entain Group and global PE giant Apollo.

Should Tabcorp be acquired - or even spun out of the mothership, as some would like to see - it could signal the dawn of a new era in Australian horse and sports betting. So what better time to try to take on the big incumbents?

The other question is who responded to News Corp’s sports betting expression of interest. The media company is close to all the big bookmaking firms (counting them as valuable clients), as well as peak bodies like Peter V’landys’ Racing NSW.

If they’re looking for someone at a loose end who’s experienced in wagering start-ups, then you would have to think they’d suss out Matthew Tripp. Tripp had plenty of success taking on Tabcorp at Sportsbet and again with CrownBet.