From the website: "Sustainability, green, climate change, fair trade, ethical, CSR, eco-chic. Lots of words for the biggest and most exciting thing happening right now. Unless you've been living on Mars you can't avoid the conversations that are currently taking place. Whether it's the biggest challenge of our lives, climate change, or the massive opportunities presented by the new 'ethical consumer', what Futerra's been doing for over eight years is hot."
Reads very much like they are just out for the buck to me, which you would expect from a marketing company but in the context of the whole debate they are just making it another bandwagon to be jumped on and exploited. I'm all for a clean place to live but who wants to be exploited with a whole lot of marketing nice talk and tricks to get them to toe the line.
And this document appears to be written for the uk gov.
