Hi Matt, I got the due diligence bit from the announcement....I'm guessing they have given an offer (or have an option to buy) on the condition that an accountant/lawyer/investment specialist verifies that all of the info provided is valid.
On another note, found this article on the web - I'm guessing our contract will be signed with Shenzen Media Group (SZMG) based on the article bit (pasted below) which states they will be delivering 'more accurately targeted advertising' as well as 'data anlytics', both of which TV2U have stated as their differentiation points!
Note that URL for the full article is - https://technology.ihs.com/530043/chinas-cable-tv-operators-to-focus-on-multiscreen-tv
Copied and pasted bits below (I have emphasised bits in bold).
Chinese pay TV operators are facing similar problems to the rest of the world regarding millennial-TV-disengagement and connected devices fragmenting content viewing habits.
In response, the leading cable TV operators, such as Beijing Gehua Cable Television Network Co., Ltd. (Gehua) and Shenzhen Media Group (SZMG) are actively developing new services based on cloud platforms to deliver television content to connected devices in order to retain subscribers and attract younger users. Gehua established a cloud-based TV platform for multiscreen services in 2014. Its subscribers can download episodes to smartphones or tablets via Gehua’s Wi-Fi network and Content Delivery Network (CDN). They can also watch TV programs and stream video to computers, smartphones, and tablets via multimedia home gateway (MHG) set-top boxes (STBs) with Wi-Fi modules, Gehua is aiming to enable its subscribers to watch TV program on any devices at everywhere. Beijing Novel-SuperTV Digital TV Technology Co., Ltd. (Novel-SuperTV and trading as China Digital TV), which is the largest conditional access (CA) provider in China, is one major partner for Gehua’s cloud TV platform.
SZMG invested $27.5 million on its cloud TV platform and will start operation in April 2015. It established a union-lab with Huawei Technologies Co., Ltd. in order to develop both the hardware and software of its platform. The first service launched on this platform was an instant news app. SZMG wants to increase viewer participations via different devices, such as smartphones, instead of only linear broadcasting. Cable TV operators are upgrading to multi service operators from broadcasting providers. Importantly, they are trying new business models to increase revenue. For example, SZMG is providing more accurately targeted advertising based on applications (APPs) for smartphones using big data analytics.
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