Getting the drivemycar brand known to the public

Been watching this for a few weeks now, it's a great idea however still hesitant to get in as I have seen no advertising anywhere.

I see car next door cars all around Bondi with the smiley face on it, I am still yet to see a rent my car advertisement or logo anywhere. None of my friends have heard about them and a few could use their service.

Be good to see what type of aggressive advertising they have planned to get their brand out there?!?