Reaper, Gillard is not popular and I think voters want a change in goverment but Abbott is even less popular. Personaly I can not vote for Lib's or labor while these two are leaders.
Turnbull apeals to the majority who are disalutioned by the current state of politics, he woudn't need to need to make big promises and the Lib's could dump many of Abbott's costly promises including PPL which was only aimed at winning over women voters.
