'Strategy', as she called it is to: 1. prematurely flush out Lib policies and costings 2. Completely crush any last-ditch Rudd push 3. shore up ALP bogan base by vaguely attacking 'the rich' 4. Lock in Abbott by stopping the Libs switching to Turnbull at the last minute
The rest of the speech, completely devoid of content anyway, now already forgotten. Delivered an political/election stunt in place of what should have been a genuine leader's vision.
Single message to media and public: Campaign starts ...... NOW
Reason for this strategy: Electorate by electorate analysis (not overall aggregated intentions) show ALP is gonna get a hiding. Attempted game-changer
