"Correct me if I'm wrong Oyster but the Fairfax broadsheets outsell the Murdoch broadsheet (the Aus) by a fair margin don't they? So if the public don't want the them what does that say about the Aus?"
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I think what Oysterman wants is Gina to dumb down the SMH/AGE to the level of a tabloid that the Bolt audience would buy. This would also involve syndicating Bolt columns. Probably a bit more money in that pathway.
But if I were a shareholder, I would question the bonafides of a large shareholder that has zip experience in media, has a $100 million capital loss on her Channel 10 investment (with no value add to show for in that business) and has a questionable agenda (is this a business or political move).
Michael Jordan was a god in basketball but turned out to be mouse when he moved his ego to baseball (for the Bolt crowd, that means clipping mining royalties doesn't necessarily make you a genius in the media biz).
FXJ Price at posting:
55.5¢ Sentiment: Buy Disclosure: Not Held