Since your question "Why do 200,000 people sign up to Netflix instead of Quickflix. What puts people off." has so far been avoided, the answer is very simple.
Content and Value For Money.
For the price of under $10 you can subscribe to Netflix and access thousands of movie and tv titles at a flat rate with no additional fees.
Not only is the content vastly superior to what's available on QFX in both number of titles but also quality of titles, but also a lot of the content is HD (QFX has zero HD content for subscribers). In addition the website and platforms are better, its a no brainier why Australians are choosing NFLX even before they officially arrive and start marketing in Australia.
Ah but what about Aussie content, surprisingly NFLX has more Aussie movie content than QFX.
QFX content for streaming play simply isn't worth even $1 a month let alone $10, recent content (less than 10 years old) is almost non existent. Majority of content is rubbish B-C Grade movie titles over ten years old which were rushed to DVD release.
QFX simply do not have the capital to invest in content for streaming play. Plus they are repeating the same mistakes of old, over spending on marketing with no content to back it up.
DVD Post, well that's a business that no one is challenging QFX on and for good reason, its a dinosaur especially vs the popularity of DVD/Blue Ray Kiosks to fill that market segment.
But what about the added cost of a VPN? You don't have to subscribe to a monthly fee for a VPN, they are optional services, you can just as easily access NFLX via free VPN or DNS service. Plus fact is that VPN is more than just a way to get around Geoblocks, it is an excellent higher level of security which no one should connect to the Internet without in my opinion.
Also it's interesting to note that to date, not a single holder has been able to provide proof they actually subscribe to QFX themselves, including even the most faithful of supporters. Question to investors, if you don't find value in the service yourself, why should expect anyone else to?
Also try the NFLX trial for yourself, see how it compares to QFX and you'll quickly understand why so many Australians are subscribing to NFLX instead of QFX. Also the 200,000 number is likely to be very conservative, wouldn't be surprised if actual number is over twice that given the amount of support and attention NFLX already receives in Australia, either in media or social media.
There is even a list of Aus websites, dedicated to providing information on how to connect to NFLX.
No wonder Langsford resorted to whining in the media about NFLX. Problem is whether NFLX are in Australia officially or not, QFX simply doesn't have the capital, partnerships or content to compete and with dire financial state of the company, QFX simply can't continue as a going concern, even with more CRs to try and keep it afloat.
Kat.
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