[sorry I see no resemblance between Xero and getswift
Xero operates in an industry that is require by every single business that lodges a BAS or a tax return. And it has a 99% retention rate because it stores all you record in the event of an audit or if you want to have a look at it. It’s technology is required by every business or the government or ato will have a chat with you
If you offer a customer of yum a 27c discount to not use getswift. Most of them will decline to use getswift. Getswift is good to have if it is free but it is not an essential good like an accounting package. That is why less than 50% retention for 1 and 99% for the other
QUOTE="Calezu, post: 31158718, member: 446852"]Mate you obviously know little about SAAS business models. Most of them offer the software on a non binding basis ie. Pay as you go but can opt out anytime. This is quite common and some of the ASX SAAS "disruptor" success stories e.g.. Xero, started the very same way ie. Little in the way of revenue in the early stages, but look at their SP now !
Stop naval gazing and look up at the beautiful blue sky![/QUOTE]
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