I have had much exposure to the surfing brands my whole life and...

I have had much exposure to the surfing brands my whole life and have watch them become international outfits, led the way by Quiksilver a once Aussie company bought out by the US.

But Rip Curl NEVER went to the supermarkets and never will. (Alpha, I know u probably have never step in a surf shop or touched a surf board, but u should query ur own statements). Billabong, Rip Curl, Quiksilver are the leading brands in the surfwear market and across Europe, they are seen as building to be a dominant Boutique brand names. They only distribute through selective outlets namely surf and named branded stores. If they did what alpha suggested in the last line, that it would be a disaster to not stock through the mainstream outlets, then obviously alpha has not even bothered to analyse the surf business or familarilse with any aspect of what has made them so successful over the past 10 yrs. Dont pretend to know something when u obviously don't, so stick to rambling on about the banks, at least u might be able to make a decent qualitative analyses of those, since there an abundant amount of articles in the newspaper.