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retiredyoung

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05/09/18

11:25

Post #: 35424585
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Affirm launches "Shop with Affirm" fall campaign, finds Americans are embracing credit-alternatives

Affirm research shows consumers are being more mindful of their wallets this fall and are avoiding credit cards at checkout; “Shop with Affirm” campaign highlights retailers offering no-interest, 3-month payment options for fashion and apparel

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Americans want more flexible payment options to help them budget.

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What may be surprising to most people is that 70 percent of shoppers are avoiding credit cards at checkout – and they aren’t just consumers with lower income levels or credits scores. Across all levels of income and FICO, consumers are increasingly looking for flexible payment options to meet their individual needs.

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Forty-one percent of Americans have previously used an installment loan to pay for a purchase and 38 percent of shoppers say they would consider purchasing a full price item if they could spread the cost out over time with no interest – many preferring this option over paying for a discounted item in full at checkout (18 percent).

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https://www.affirm.com/press/releases/affirm-launches-fall-campaign-and-new-consumer-research

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