Quick response to your queries:
1. Sezzle in the US, Laybuy and Oxipay in New Zealand, Afterpay NL in Europe.
2. The net transaction loss is around 0.7% from last viewing. However, I see this as the cost of customer acquisition - much better than what comparable start-ups do which is just giving away investor's money (see Uber, Lyft, Airbnb etc.)
3. There are low to medium barriers to entry - main barriers to entry include regulation, vendor relationships, business model, consumer trust and the establishment of security/privacy procedures or systems. The platform itself is not patented.
However, if Afterpay continues at this rate, the network effect of stakeholder (vendors and consumers) acceptance the platform will have too much momentum and be too large to sufficiently quell growth.
Hopefully this answers your questions.
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