An significant fact that I missed when I first read the ann is that it states they are distributing the kitty litter into 2,543 stores across the US. As a general rule, large retailers will release a new product in to 'limited' stores (100 -300) only as a trial/ test....for MUT to have the product launched into that many stores from the start is simply quite amazing......further to this, didn't MUT only sign the distribution agreement for the Kitty Litter last June, so not only has Walmart given us distribution to 2,543 stores but the deal has been done in under 12 months....anyone who has dealt with large retailer buyers, will know this is unheard of......
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